Press Releases

Kineticsware Acquires Trade Promotion Management Leader Flintfox

Tue, 07 Oct 2008 15:56:00 GMT

Kineticsware Delivers Best-in-Class, Integrated TPM

Kirkland, WA - October 7, 2008 - Kineticsware announced today that it has acquired Flintfox International Ltd., a leading provider of trade promotion management (TPM) solutions headquartered in Auckland, New Zealand. The acquisition will enable Kineticsware to provide a new generation of full lifecycle TPM solutions to consumer goods companies delivered both directly and through selected partners globally. The combined company will have 141 customers and operations in 12 countries across North America, Asia Pacific and Europe.

“Significant margin impact from skyrocketing raw materials costs such as wheat and oil have driven consumer goods companies of all sizes to explore ways to protect their margins in the contractual trading relationship with their retailers.” said Jeff Sampson, CEO, Kineticsware. “With this acquisition, Kineticsware increases the breadth of its functionality to support the entire lifecycle of a trade promotion from budgeting, planning, execution and settlement to monitoring and analysis. Our customers can take control of fragmented trade promotion processes and improve the efficiency and effectiveness of trade spending without requiring them to replace their existing ERP platform.”

“Flintfox has a proven track record of providing practical trade promotion management solutions to consumer goods companies over the past 15 years,” said Flintfox CEO Mike Ridgway, who will become the Managing Director of Asia Pacific for Kineticsware. “Joining forces with Kineticsware gives us the resources to accelerate our advantage in the TPM market in areas such as advanced pricing and predictive analytics and extend service, support and delivery on a global scale for both new and existing customers.” Customers such as Gorton’s, a leading provider of seafood products, are optimistic about the advancements in the product line, new offerings and support that will come with investment and energy from Kineticsware.

Increasing to over $120B annually in the United States, trade spend typically represents between 8 to 15% of net sales for consumer goods companies, yet less than 30% of trade promotions demonstrate a positive return on investment. Commenting on the announcement, Sahir Anand, Senior Research Analyst of Aberdeen Group, said, “Aberdeen data shows that 64% of manufacturers face internal fragmentation when it comes to trade marketing data, performance metrics, planning objectives and retail compliance guidelines for sales, marketing, and finance organizations. CPG companies lack adequate insight into the key transaction management, deduction evaluation, and trade spend analysis that enables them for effective retail execution. This acquisition further bolsters Kineticsware’s position in providing a synergistic platform for end-to-end trade promotion management, from budgeting to analysis.”

Flintfox software will become core to Kineticsware Trade Promotion Management which includes the following, integrated components:

Collaboration: shared role-based workflow management of promotion plans, customer acceptance, open deductions/fees/payments processing, and reporting;
Planning: definition and analysis of promotional plans, budgets, and funds across multiple dimensions;
Execution: detail representation, monitoring, and fulfillment of individual events;
Settlement: efficient processing of deductions, claims and fees, including approval and exception management workflows;
Analysis: multi-dimension performance reporting, including shipments, point-of-sale, and syndicated marketing data to compare target goals to actual performance and profitability;
Advanced Pricing: multi-level and rules-based configuration based on list price, promotional pricing, and related adjustments, tracking complete waterfall pricing across all brands, customers, and geographies.

The solution is developed using the Microsoft .NET Framework and leverages the latest business intelligence, workflow, reporting and collaboration technology from Microsoft to ensure high ease of use, low total cost of ownership and painless integration with multiple ERP systems such as SAP and Oracle. The Kineticsware Trade Promotion Analysis solution also integrates data from point of sale, third-party syndicated marketing data and scan-based operational systems. In addition, the Kineticsware solution runs natively within Microsoft Dynamics AX out of the box. “For consumer goods customers that are running their business on, or evaluating Microsoft Dynamics AX, Kineticsware's TPM solution should be a priority consideration,” commented Hal Howard, General Manager for Microsoft Dynamics.

“Recent research by TPMA demonstrated the biggest area for trade promotion process improvement was to maintain the same levels of spending while driving more volume. Core to delivering on this benefit are solutions that support the entire lifecycle of a trade promotion. These benefits will improve the overall collaborative planning process and deliver value to the end consumer in the form of better pricing and promotions,” said Mike Kantor, Managing Director of Trade Promotion Management Associates, the industry’s leading TPM/TPO trade organization.

The expanded Kineticsware TPM solution will be distributed through a mix of channel partners including Microsoft Dynamics partners, system integrators, and specialized consulting firms that focus on solutions for the consumer goods industry. Initial market coverage includes United States, Canada, Australia, New Zealand, United Kingdom, Denmark, Sweden, the Netherlands, Poland, Germany, and Italy.

About Kineticsware
Kineticsware is a rapidly growing provider of trade promotion management software for consumer goods manufacturers and distributors. Kineticsware’s full lifecycle TPM solutions address top priorities for improving profitability such as increasing operational efficiency, improving customer profitability, effectiveness of trade spending, reducing deduction liability, and lowering transportation costs. For more information, visit www.kineticsware.com.

Contact:
Brian Shelver
+1.425.968.4291
Kineticsware, Inc.
E-mail: brian.shelver@kineticsware.com

Handbag/Accessory Manufacturer Baekgaard Chooses Kineticsware and Microsoft Dynamics

Thu, 07 Aug 2008 15:57:00 GMT

Investment to support expansion and growth ahead

Kirkland, WA - August 7, 2008 - Kineticsware, a rapidly growing provider of enterprise software for consumer goods manufacturers and distributors, announced today that Baekgaard, a designer, manufacturer and wholesaler of fine women’s handbags and accessories, as well as men’s business and travel bags and accessories, has selected Kineticsware for Consumer Goods, powered by Microsoft Dynamics AX 2009, for complete transformation of its business management systems.

Baekgaard, owned by Vera Bradley co-founder, Barbara Bradley Baekgaard and Art Mandelbaum, needed a complete set of business applications for its aggressive growth plans. The company is at a turning point with growth in the organization, expanding product lines and new distribution channels. With additional investment and an expanded management team, the company examined opportunities to improve operational efficiency and customer service from inbound supply management and sourcing, through category management, new electronic distribution channels, outbound order fulfillment, and customer relationship management.

After reviewing other software solutions, Baekgaard selected Kineticsware for Consumer Goods, powered by Microsoft Dynamics AX 2009. The solution includes a full ERP (enterprise resource planning) suite with financial management, customer relationship management, and supply chain management along with integrated solutions for warehouse management and e-commerce. “Kineticsware understands the requirements of our industry and with Microsoft Dynamics AX as an IT platform, we’ll have the systems and capabilities necessary to grow our business and the flexibility to adjust for changes in the future,” said Art Mandelbaum, President, Baekgaard Ltd. The solution will support Baekgaard’s revenue growth by enabling new distribution channels and increasing on-time availability, as well as enable the company to reduce inventories and significantly improve cash-to-cash cycle time.

“Kineticsware is honored to be associated with the Baekgaard legacy and excited to help the company achieve its next generation of growth,” said Jeff Sampson, CEO, Kineticsware.

About Kineticsware
Kineticsware is a global software company and Microsoft Gold Certified Partner that provides enterprise applications to manufacturers and distributors in the consumer goods and other supply chain-intensive industries. Kineticsware enables its customers to become more profitable by increasing revenue, reducing operational costs and increasing customer responsiveness. For more information, visit www.kineticsware.com.

Media Contact:

Brian Shelver

+1.425.968.4291

Kineticsware, Inc.

E-mail: brian.shelver@kineticsware.com

Kineticsware Launches ERP Solution for Consumer Goods Industry

Thu, 22 May 2008 23:17:00 GMT

Fast growing software company sees strong demand for business solution that helps improve customers' profitability

Kirkland, WA - May 22, 2008 - Kineticsware announced today the general availability of Kineticsware for Consumer Goods. The new software solution helps consumer goods manufacturers and distributors address top priorities for improving profitability today: increasing operational efficiency, improving the effectiveness of trade spending, reducing deductions and lowering transportation costs.

Kineticsware for Consumer Goods enables companies in the industry to perform critical business processes, such as:

•    Trade Promotion Management
•    Sales Planning & Forecasting
•    Advanced Pricing & Order Management
•    Global Data Synchronization
•    Supply Chain Management
•    Inbound Logistics Management
•    Fulfillment & Warehouse Management
•    Deduction Management

Kineticsware sees strong demand in an environment where customers’ profit margins are affected by rising transportation costs and slow consumer spending. Recent Kineticsware customers include Michael Toschi International, Folica, Inc., Innovative Brands LLC and Sunny Delight Beverages Co. “Consumer goods companies are constantly looking for ways to improve the efficiency and effectiveness of their trade spending which can run as high as 10-20% of their revenue. The fact that Kineticsware integrates the trade promotion process into the rest of the customer’s existing financial and operational processes adds tremendous value and accelerates return on investment,” said Richard Barnett, Chief Marketing Officer, Kineticsware.

Kineticsware for Consumer Goods is powered by Microsoft Dynamics AX™ and the Microsoft .NET Framework which provide customers an adaptable business management solution that works like and with familiar Microsoft software. “Customers today want ERP that is tailored for their specific industry needs without the risk and cost of a traditional enterprise deployment. Kineticsware provides just that: an industry-ready, enterprise-class solution with the simplicity and low cost of ownership you expect from Microsoft,” commented Rebecca Wettemann, Vice President, Nucleus Research.

Like many Kineticsware customers, Michael Toschi International (www.toschi.com), a leading designer of performance luxury footwear and apparel, is experiencing rapid growth. “Kineticsware is an essential partner in preparing our company for growth, particularly with key retail customers such as Nordstrom. The people at Kineticsware understand the requirements of our industry and are passionate about helping us take our business to the next level. Although design and quality are top on our priority list when it comes to what we deliver as a brand, it really is gaining business control and insight that makes us successful,” said Michael Toschi, CEO, Michael Toschi International.

Kineticsware for Consumer Goods is available directly from Kineticsware or through leading Microsoft Dynamics AX resellers in the United States, Canada and select European countries.

About Kineticsware
Kineticsware is a global software company and Microsoft Gold Certified Partner that provides enterprise applications to manufacturers and distributors in the consumer goods and other supply-chain intensive industries. Kineticsware enables its customers to become more profitable by increasing revenue, reducing operational costs and increasing customer responsiveness. For more information, visit www.kineticsware.com.

Media Contact:

Brian Shelver
+1.425.968.4291
Kineticsware, Inc.
E-mail: brian.shelver@kineticsware.com

AX Enterprises Joins Kineticsware Partner Program

Tue, 15 Apr 2008 23:13:00 GMT

New partnership Focuses on Southern United States and Mexico

Kirkland, WA - April 15, 2008 - Kineticsware, a global software company focused on customers in the consumer goods industry, announced today it has signed a partnership agreement with AX Enterprises, a leading supplier of enterprise software and Microsoft Dynamics AX in North America. AX Enterprises provides their clients a clear strategic advantage by applying industry focus, enterprise software domain experience, and expertise with Microsoft Dynamics at a superior value. Their role in the Kineticsware Partner Program will initially be as a services partner, supporting customer implementation projects, while transitioning to becoming a reselling channel partner.

Commenting on the new partnership, Jim McGraw, CEO of AX Enterprises, said, "This is an important partnership for AX Enterprises. With the help of Kineticsware, we'll be able to extend our manufacturing and distribution solution offerings in the Southern and Central United States and Mexico." Highlighting the unique opportunity to accelerate geographic expansion for Kineticsware's solutions, Chris Zimmerman, Kineticsware Vice President of the Partner Program, adds, "We are excited about adding a partner like AX Enterprises. The deep Dynamics AX skills, regional focus, and cross-border experience of AX Enterprises will help us reach new geographies and extend into the bilingual marketplace."

By selecting to participate in the Kineticsware Partner Program, AX Enterprises will be receiving additional support in terms of identifying new customer engagements, broaden their total solution approach with Kineticsware's industry solutions, and work jointly to attract and train new consultants to meet regional market growth opportunities. In addition, with their expansion across the southern United States and Mexico, AX Enterprises is uniquely qualified to expand and accelerate the reach of Kineticsware solutions to clients in the consumer products manufacturers, importers and distributors undergoing supply chain transformation initiatives.

About Kineticsware

Kineticsware is a global software company and Microsoft partner that provides enterprise applications to manufacturers and distributors in the consumer goods and other supply-chain intensive industries. Kineticsware enables its customers to become more profitable by increasing revenue, reducing operational costs, and increasing customer responsiveness. For more information, please visit www.kineticsware.com.

About AX Enterprises, Inc.

AX Enterprises, Inc. provides premier software and consulting services for managing critical operations in the energy, professional services, and construction service industries. The company is breaking new ground with the creation of integrated content management and Microsoft's.NET architected Dynamics product suites. AX Enterprises, Inc. is based in San Antonio, TX with delivery offices in San Jose, CA and Washington D.C. For more information, please visit www.ax-ent.com.

Media Contact:

Brian Shelver
+1 425 968-4291
Kineticsware, Inc.
E-mail: brian.shelver@kineticsware.com

eBECS and Kineticsware Announce Partnership

Thu, 17 Jan 2008 23:42:00 GMT

Partners Expand Relationship Across Europe and North America

Reading, United Kingdom - January 17, 2008 - Kineticsware, a global software company and Microsoft Certified partner focused on customers in the consumer goods industry, and eBECS, a global Microsoft Gold Certified partner and developers of the Lean Enterprise solution for Microsoft Dynamics AX announced today a global partnership between the two companies. With their proven expertise in Microsoft Dynamics AX solutions, combined with their deep domain knowledge of implementing lean principles in manufacturing and supply chain operations, eBECS is uniquely poised to drive greater value for customers within the Kineticsware Partner Program. Together, they will actively promote the lean capabilities of Microsoft Dynamics AX and eBECS as the Global Lean Centre of Excellence for Microsoft Dynamics AX.

Commenting on the partnership, Kevin Hall, Global Managing Director for eBECS commented, “We are very excited about this partnership. It represents a great step forward for us in helping to drive the lean message to the market and demonstrate, through the Microsoft partner channel, the value that Microsoft Dynamics AX has in addressing the specific needs of lean supply chains in the European and North American markets. It represents a win-win for eBECS and the Kineticsware Partner Program, and we hope will demonstrate a wider engagement model for promoting Lean AX for other Microsoft Dynamics partners.”

“Together we can address our customers’ needs for managing implementations of Microsoft Dynamics AX and complementary collaboration, business intelligence, and supply chain management applications at a lower cost with higher return on investment for target industries across Europe and North America. This collaboration further enhances our partnership delivery model with the addition of one of the leading Microsoft Dynamics AX providers in these regions,” adds Simon Thomason, Managing Director, Europe, Middle East, and Africa, for Kineticsware.

Under the terms of the partnership, eBECS will receive additional support in terms of identifying new customer engagements, broaden their total solution approach with Kineticsware’s industry solutions, and work jointly to attract and train new consultants to meet the market growth opportunities in the European and North American regions. The Kineticsware Partner Program will help eBECS then to position the Lean capabilities of Microsoft Dynamics AX and access expert services to help in training and implementation.

About Kineticsware
Kineticsware is a global software company and Microsoft Certified partner that provides enterprise applications to manufacturers and distributors in the consumer goods and other supply-chain intensive industries. Kineticsware enables its customers to become more profitable by increasing revenue, reducing operational costs, and increasing customer responsiveness. For more information, please visit www.kineticsware.com.

About eBECS
eBECS is dedicated to business improvement by the use of "Lean Thinking" throughout the extended supply chain. eBECS have developed expertise in the removal of waste from all aspects of the organization together with the specific solutions on defining value, establishing flow and running an enterprise based on pull techniques. eBECS's focus has been to enhance the Dynamics AX product, enabling organizations to quickly take advantage of all that "Lean Thinking" has to offer. eBECS provides a technology and business partnership approach, which at its heart, removes the complexity and hype surrounding the Lean and e-business world. For more information, visit: www.ebecs.com

Kineticsware Contact:

Sarah Sherman
The Hoffman Agency for Kineticsware
E-mail: ssherman@hoffman.com

eBECS Contact:

Stephen Wilson
eBECS Limited
swilson@ebecs.com
+44 7775571110

ePartners Joins Kineticsware Partner Program in the United Kingdom

Wed, 24 Oct 2007 00:00:00 GMT

Partners Expand Relationship Across Europe and North America

Under the terms of the partnership, eBECS will receive additional support in terms of identifying new customer engagements, broaden their total solution approach with Kineticsware’s industry solutions, and work jointly to attract and train new consultants to meet the market growth opportunities in the European and North American regions. The Kineticsware Partner Program will help eBECS them to position the Lean capabilities of Microsoft Dynamics AX and access to expert services to help in training and implementation.

Kineticsware Media Contact:

Sarah Sherman
The Hoffman Agency for Kineticsware
E-mail: ssherman@hoffman.com

eBECS Contact:

Stephen Wilson
eBECS Limited
swilson@ebecs.com
+44 7775571110

Acando Joins Kineticsware Partner Program

Tue, 23 Oct 2007 23:57:00 GMT

Partners Expand Relationship Across Europe

Stockholm, Sweden - October 23, 2007 - Kineticsware, a global software company and Microsoft Certified partner focused on customers in supply chain intensive industries, announced today it has signed a partnership agreement with Acando, a leading business management and IT consultancy based in Sweden. Their deep expertise in supply chain management and Microsoft Dynamics AX solutions, combined with an integrated approach of business and IT consulting, Acando is uniquely poised to drive greater value for its customers through the Kineticsware Partner Program.

“We are very excited about this partnership. It represents a unique opportunity for Acando and Kineticsware to address the specific needs of our manufacturing and distribution customers in the Swedish market,” says Mattias Englund, Acando Business Area Manager for Microsoft Dynamics. “Together we can address our customers’ needs for managing implementations of Microsoft Dynamics AX and support Microsoft-based collaboration, business intelligence, and supply chain management applications at a lower cost with higher return on investment for target industries across Europe. This collaboration further enhances our partnership delivery model with the addition of one of the leading Microsoft Dynamics AX providers in the region,” adds Simon Thomason, Managing Director, Europe, Middle East, and Africa, for Kineticsware.

By selecting to participate in the Kineticsware Partner Program, Acando will be receive additional support in terms of identifying new customer engagements, broaden their total solution approach with Kineticsware’s industry solutions, and work jointly to attract and train new consultants to meet the market growth opportunities in the Nordic region. In addition, with their expansion across Europe, Acando is uniquely qualified to expand and accelerate the reach of Kineticsware solutions to clients undergoing supply chain transformation initiatives.

About Kineticsware
Kineticsware is a global software company and Microsoft Certified partner with unparalleled industry expertise. The company delivers adaptable business management solutions for supply chain-intensive companies in the high technology, consumer goods, apparel, and textile value chains. Kineticsware software extends Microsoft Dynamics and helps customers gain competitive advantage by improving employee productivity, increasing competitive agility, and lowering operational costs. By giving medium-sized companies an experience historically only available to large enterprises, the company creates lasting business value for customers with the lowest possible risk and highest possible return. For more information visit: www.kineticsware.com.

About Acando
Acando is a consultancy company that in partnership with its clients identifies and implements business improvements through information enabled by technology. Acando provides a balance of high business value, short project times and low total cost. Acando’s annual turnover exceeds EUR 130 million and the Group employs more than 1,300 professionals in ten European countries. Acando is quoted on the OMX Nordic Exchange. Acando’s corporate culture is based on three core values: Team spirit, Passion and Results. For more information visit: www.acando.com.

Media Contact:

Sarah Sherman
The Hoffman Agency for Kineticsware
E-mail: ssherman@hoffman.com

Manhattan Associates Taps Kineticsware As First Master VAR in the Americas

Wed, 10 Oct 2007 00:19:00 GMT

Partners Expand Relationship Globally

Atlanta, GA and Kirkland, WA - October 9, 2007 - Global supply chain solutions leader Manhattan Associates, Inc. (NASDAQ: MANH) has invited Kineticsware, a global software company and Microsoft Certified partner, to join the company’s exclusive Master VAR program in the Americas. Inclusion in the by-invitation-only program gives a Master VAR access to Manhattan Associates’ market-leading supply chain solutions and strong global organization of services professionals. Based on joint success in the US and Kineticsware’s expertise and international presence, Kineticsware will also work with Manhattan Associates in multiple geographies including Europe, the Middle East and Africa (EMEA). To launch the partnership in EMEA, Kineticsware will be a Gold Sponsor at Manhattan Associates’ Momentum EMEA 2007 conference in Paris, October 8-9, 2007. In turn, Kineticsware and Manhattan Associates will team up at the Microsoft EMEA Convergence conference in Copenhagen, Denmark, October 23-25, 2007.

Kineticsware’s deep domain knowledge in distribution, experience in the mid-market, Microsoft Dynamics AX capabilities, and specialty in consumer packaged goods (CPG) were key factors in the company’s invitation to the new Master VAR program. By participating in this program, Kineticsware will gain access to more sophisticated selling tools and broader software revenue opportunities.

“Manhattan Associates created the new designation of Master VAR to support our aggressive go-to-market approach in the Americas. As the first Master VAR, Kineticsware will set the pace for the channel partners that join the program over time,” said Jeff Mitchell, executive vice president, Manhattan Associates. “The relationship with Kineticsware will enable Manhattan Associates to extend our reach into supplemental markets and geographies.”

This Master VAR program is a natural extension of Kineticsware’s own Partner Program, which uses a two-tiered approach to allow its own partners to successfully market the Manhattan Associates, Microsoft Dynamics, and Kineticsware Industry Solutions through training, demand generation, sales and implementation support programs. By partnering with Kineticsware, a company will have the opportunity to successfully promote industry-lead solutions in key markets around the world with a world-class service and support infrastructure.

Both Companies Linked to Microsoft
Manhattan Associates’ “Certified for Microsoft Dynamics” status means that its global supply chain solutions have been thoroughly tested and optimized for the Microsoft Dynamics AX environment. Microsoft Dynamics AX is a line of integrated, adaptable business management solutions that automate and streamline supply chain, finance and customer relationship processes.

Kineticsware extends the value of the Microsoft Dynamics AX platform by adding its all-important domain knowledge in supply chain. A proven track record of working exclusively with leading CPG companies has made Kineticsware the partner of choice in this complex market.

“We are very excited to be invited into Manhattan Associates’ Master VAR program,” said Chris Zimmerman, vice president, Partner Program, Kineticsware. “This opportunity will enable Kineticsware to expand our supply chain solution offerings. The joining of Microsoft, Manhattan Associates and Kineticsware creates an unbeatable combination of domain expertise and software solutions for our mid-market customers in the CPG world.”

Kineticsware’s Advanced Planning Solution (KAPS), a closed-loop planning and execution system specifically developed for the CPG market, operates in Microsoft’s AX environment and adds the critical vertical market functionality that CPG companies need. Coupling Manhattan Associates’ global supply chain solutions with KAPS produces an end-to-end solution that bridges CPG needs – from supply chain planning through outbound fulfillment.

By tapping Kineticsware to represent its market-leading supply chain solutions, Manhattan Associates will expand its reach for medium-sized consumer goods manufacturers and distributors.

About Manhattan Associates
Manhattan Associates® provides global supply chain solutions to organizations that consider supply chain software, processes and technology strategic to market leadership. The company’s software portfolio includes five key Supply Chain Solution Suites: Planning and Forecasting, Inventory Optimization, Order Lifecycle Management, Transportation Lifecycle Management and Distribution Management. These solution suites are enhanced by Platform Applications – including Supply Chain Intelligence, Supply Chain Visibility and Supply Chain Event Management – that organize and deliver the information and processes needed to optimize supply chains across functions and locations within and outside an enterprise. A Supply Chain Process Platform provides a unifying architecture that fosters agility and scalability while minimizing solution implementation, evolution and support costs. More than 1,200 customers worldwide use Manhattan Associates’ global supply chain solutions to enhance profitability and build sustainable competitive advantage. For more information, please visit www.manh.com.

Media Contact :

Todd Craig                                      Ali Randall
Manhattan Associates                     The Hoffman Agency for Kineticsware
Tel: (678) 597-7251                          Tel: (303) 718-3373
E-mail: tcraig@manh.com                E-mail: arandall@hoffman.com

Kineticsware CMO and Founder Richard Barnett to Speak at Software Business 2007 Conference

Fri, 28 Sep 2007 00:05:00 GMT

Former Senior Microsoft Executive Will Share Insights On How Software Companies Can Achieve Growth

Kirkland, WA - September 27, 2007 - Kineticsware, a global software company and Microsoft Certified Partner focused on customers in supply chain-intensive industries, today announced that Richard Barnett, CMO and founder of Kineticsware, will be a featured speaker at the Software Business 2007 Conference. The conference will take place October 2-3 at the Hyatt Regency in Santa Clara, California. The annual conference focuses on strategic business, financial and technology issues, and growth opportunities for top executives of software companies.

Barnett, a former senior Microsoft executive with 12-plus years of experience in strategic positioning and marketing of enterprise software solutions, is responsible for the development and execution of Kineticsware’s global marketing strategy. During his presentation, “Accelerate Through the Software ‘J-Curve’ – Microsoft Ecosystem Dynamics,” Barnett will discuss how the evolution of the “software ecosystem” is creating new opportunities to accelerate through the investment levels and time-to-revenue for emerging software companies. He will explore common issues faced by software company owners, actions software companies can take to be successful within the Microsoft ecosystem, and tips on launching partnerships with other small businesses. Attendees of Barnett’s session will learn how to achieve the next phase of growth as well as insight into the partner channel.

“We have a great program on tap for the Software Business conference this year, with many industry leaders, disrupters and consultants,” said John Cargile, conference chair and editor of Software Business magazine. “Learning how to achieve the next phase of growth and launching partnerships are of critical value to software business owners, and we are pleased to have Richard in our program to share new perspectives on this topic.”

The Software Business 2007 Conference serves owners, chief executives, presidents, vice presidents and division or department directors of leading and fast-growing software companies located throughout North America who are conducting business domestically and worldwide. For more information, visit www.softwarebusinessonline.com/sb_conf07_index.htm.

About Kineticsware
Kineticsware is a global software company and Microsoft partner with unparalleled industry expertise. The company delivers adaptable business management solutions for supply chain-intensive companies in the high technology, consumer goods, apparel, and textile value chains. Kineticsware software extends Microsoft Dynamics and helps customers gain competitive advantage by improving employee productivity, increasing competitive agility, and lowering operational costs. By giving medium-sized companies an experience historically only available to large enterprises, the company creates lasting business value for customers with the lowest possible risk and highest possible return. For more information visit: www.kineticsware.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Media Contact:

Ali Randall
The Hoffman Agency for Kineticsware
Tel: (303) 327-5461

arandall@hoffman.com

Kineticsware Launches Global Partner Program

Wed, 11 Jul 2007 00:26:00 GMT

Company To Support Partners Through Education and Constant Collaboration

Kirkland, WA – July 10, 2007 – Kineticsware, a global software company and Microsoft industry partner focused on customers in supply chain-intensive industries, today announced the company’s formal launch of its global partner program.
Partners participating in the program will benefit from a two-tiered business model that extends Microsoft business solutions and support with customized offerings from Kineticsware. Highlights of the program include demand generation, industry-specific solution training, sales and solutions consulting assistance, and delivery and implementation assistance from skilled managers and architects.

“Collaborating with Kineticsware will enable our partners to grow and reach their full revenue potential by obtaining the maximum value from both our company’s and Microsoft’s business solutions,” said Chris Zimmerman, vice president, Kineticsware Partner Program. “And since we deliver services only through our partners, we don’t compete with our channel.”

Kineticsware offers three benefit and investment levels to selected companies in the following growth model:

Solution Partner: The base level is open to any Microsoft partner who wishes to engage with Kineticsware in lead generation, the joint offering of specialty services and complementary solutions, and general market awareness through Microsoft ecosystem knowledge.
Service Partner: The service partner level is an option for partners who want to invest in Kineticsware and Microsoft solution delivery education. Partners will deliver solutions sold by the Kineticsware direct sales team or another Kineticsware partner.
Channel Partner: The Channel Partner level is the deepest level of joint commitment. Partners will typically extend their roles as Service Partners by adding additional investment in dedicated sales and solutions consulting capacity on their teams. Channel Partners will take full advantage of Kineticsware’s enablement model through collaborative demand generation, sales execution and customer support.

Kineticsware has already started to collaborate among its current partners, including Habañero, a leading application development, IT services and Microsoft partner, in joint demand generation campaigns in the Western Canadian market. “Since teaming with Kineticsware, we’ve enjoyed a great deal of success via joint marketing ventures and look forward to engaging in additional opportunities over time that will help us grow our Dynamics AX practice; the partnership has been a great extension to our collaboration practice and user experience business,” said Elliot Fishman, vice president of Habañero Consulting Group. “We’ve also benefited greatly from the extensive industry training they’ve provided us,” he added.

Through its partner program, Kineticsware supplies software that has a lower cost of ownership, delivers competitive agility and empowers employees. By teaming with Microsoft, Kineticsware delivers comprehensive industry solutions that allow Microsoft business solutions to be relevant and accessible to medium-sized customers in supply chain-intensive industries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Media Contact:

Ali Randall
The Hoffman Agency
(303) 718-3373
arandall@hoffman.com