Among recent conversations with customers, there is a common theme around how to align promotion planning decisions to drive greater effectiveness of trade spend.  While the conversation is certainly a consistent one for many of us over the past few years,... Read More »

“May you live in interesting times.”  This often quoted, and probably fictional Chinese proverb is known as one of 3 possible curses given to a leader.  I like the more accurate expression, "时势造英雄"(pin-yin:shi shi zao ying xiong), which means “Leaders are made... Read More »