Innovative Brands is a consumer products company focused on acquiring strong consumer brands and reinvigorating them, such as Pert Plus and Sure. As the business has rapidly grown, it was concerned about the ROI on marketing funds, missed promotional opportunities and a lengthy cash collection and deductions settlement process.
The company needed a solution to help it manage the full trade promotion lifecycle and a growing balance of outstanding deductions. It selected Kineticsware for Consumer Goods powered by Microsoft Dynamics AX for end-to-end trade promotion management and deductions management.
The solution will enable Innovative Brands to:
• Improve customer relationships
• Gain market share
• Increase profitability
• Reduce Days Sales Outstanding (DSO)
Next Steps
To find out how Kineticsware can meet your specific needs, contact us. We welcome the opportunity to discuss your situation.